The fragility of emotions is best showcased in India when it comes to the matters of Hindi movie industry or Bollywood as it is called because there is a parameter called Indian box office report. Thousands of movies are made in the country every year and these movies are released in different theatres every week. It is on a Friday that most of the movies get screened in the multiplexes across the country. Nowadays, these movies are also being simultaneously released in the theatres in foreign countries, mostly for the Indian Diaspora and also for many foreign audiences. It is because of the day of movie release that Friday has become so much revered by the actors and directors and everyone who is associated with the making of the movie.
The Build Up:
A movie might take many months to be completed and sometimes more than a year. But, the essence of all the time taken and the paraphernalia carried out boils done to that particular day. A lot of magazines and newsprint as well as internet portals present the Indian movie reviews, outlining the different features and possibilities. Expert comments on these upcoming movies are bared before the public, even before they go to the multiplexes.
Advertisements and promotions are done is different scales. In collaboration with the PR department of the production house, the movie makers present their movies in tits and bits before the public, so that their interest is aroused and this is done expecting a positive Indian box office report. Among the different people involved in the making of the movie, the most fidgety are the stars, who actually go in front of the public. It is because the Indian audience has a mindset to see their favorite actors performing on the screen.
To a large extent, the movies click or slop depending on the star power, which although is not the only aspect and is dependent on many other factors. But, it is still the actors who are biting their nails in anticipation. The producer might be the one losing the money, but it is the image of the stars which takes the hit when movies fail at the box office.
Indian movie reviews keep on pouring thick and fast, the moment a movie goes into the silver screen. The first show of the first day of the movie starts the array of such reviews which gives people the idea about the movie, its storyline and the manner in which it was perceived by people. This is what the Indian box office report is all about. There are the critics who put the movies in the different scales but the view which matters most is that of the average Indian cinema goers. When these people visit the movies in large numbers, beginning from the very first day of the release on a Friday, the fate of the movie, actors and other people associated with it, are decided. When a movie goes into the hit category, the fortunes are changed to some extent for those involved. But a failure as per the Indian box office report is said to be a setback, although agreeing to such a theory might not be in vocal terms.
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